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Negroni Week at The J. Clyde, June 2-7

3 June 2014 No Comment

NegroniWeek_CIRCLE1Join us at the pub this week (June 2-7) when we partner with Imbibe Magazine and Campari to celebrate Negroni Week!

As the story goes, the Negroni was invented in Italy in 1919 when Count Camillo Negroni asked his bartender to replace the club soda in his Americano with gin for a little added kick.  This combination of Campari, sweet vermouth and gin was an instant hit, and news of this delightful piece of mixed drink history eventually spread across the world.  Almost a century later, the 2nd Annual Negroni Week will celebrate this classic cocktail and also act as an effort to raise money for charitable causes.  Bars from all over the world are invited to participate in this event by mixing up their favorite variation of the Negroni and then donating a portion of each one sold to a charity of their choice.  By simply celebrating and enjoying this cocktail, bars and patrons will provide much needed support for a charity and make an impact in their hometown.

We are elated to announce that the wonderful charity we have chosen is the Jimmie Hale Mission.  We are proud to use this event as a means to support an organization that has acted as “a shelter for the homeless, a rest stop for the weary, a feeding station for the hungry, and a sanctuary for the hurting” in Birmingham since 1944.  The Jimmie Hale Mission has been changing lives in our city for 70 years, and we are humbled to have the chance to aid them in their efforts.  

Whether you have never tried a Negroni or it is your go-to drink whenever you are out on the town, there is not a better time to order this cocktail than this week.  We hope that you all come out to enjoy this great event and support the very worthy cause of the Jimmie Hale Mission in the process.  See you all at the pub for Negroni Week!

 

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